Tourism

• Full-time team of media planners/buyers with flexibility to optimize, manage and track a large volume of paid ads across media channels
• Commitment to finding the most innovative solutions to maximize return on investment

• High-quality, effective creative ideas backed by solid strategy and catered to the needs of each client
• Hyper-specific messaging and visuals for target audiences, fine-tuned in real time

• In-house social media team creates effective content that is creative, engaging and on-trend
• Place and manage organic content, serve travelers through 24/7 responsive engagement
• Provide recommendations based on consistent performance monitoring and data analysis
• Coordinate influencer marketing program development, management and reporting

• In-house, dedicated team works with tourism industry across the state
• Co-op model allows businesses with small marketing budgets to try new, innovative strategies
• Building relationships in the tourism industry statewide provides insights about what’s working and what can be improved
• Amplify state tourism advertising with consistent messaging and creative assets for co-op businesses that follow Arkansas’ branding
• In-house publications team produces client-driven publications from start to finish

• Leverage partnerships across the U.S. to provide national PR reach
• Organize and manage satellite media tours
• Develop and host brand activations to reach travelers

• Committed to using research with tools such as ADARA to inform all aspects of our work for clients
• Track brand image and paid media ROI
• Monitor the economic impact of our marketing efforts through 2% state tourism tax
• Assess how we are changing perceptions with advertising and how we are exceeding consumer expectations when they travel to Arkansas

Collaboration with partners such as Brand USA and Travel South