Content is even more compelling when it has a tangible incentive, and the highlight of the Backcountry Aviation Giveaway was a free aerial tour of The Natural State. Engagement, well, soared. By the time it touched down, viewers around the country saw the contest promoted in excess of 12 million times. Clicking to learn the details, more than 32,000 visitors made their way to arkansas.com. Doubling our expectations, by the contest deadline, over 20,000 participants — representing all 50 states — signed up for a chance to win.
With a satisfied client, an ecstatic contest winner and twice the turnout we expected, we were happy with the results. We hope you’ve enjoyed this in-flight entertainment. Welcome to Arkansas, a year-round tourism destination for all your outdoor adventures and more. Thank you for flying CJRW. We’ll see you next time.