Arkansas Graveler Announcement

Arkansas Tourism

Project Details

Cycling is obsessed with Arkansas, and the feeling is mutual. Mountain biking is just part of it. Next up for The Natural State is a gravel grind the likes of which the world has never seen. The Arkansas Graveler was unveiled recently at a press event in Fayetteville by Gov. Sarah Huckabee Sanders. In collaboration with the Governor’s office and the Ozark Foundation, CJRW set the stage (literally) with media and public relations, as well as promo materials and livestream support.

  • Client: Arkansas Tourism
  • Industry: Tourism
  • Project: Arkansas Graveler Announcement
  • Launch: August 2023


Official Announcement

35 earned media placements

“What I really love (about the Arkansas Graveler) is that it is a culmination of all the things that really make Arkansas so incredible. It brings our people, our food, our culture, our history and, especially, our natural beauty, to the forefront for everybody to see what we already know – Arkansas is the best place to live, to work, to raise a family and, certainly, to ride a bike.”

— Gov. Sarah Huckabee Sanders