The Math Don't Lie
Our total 2017 digital media budget was $1,679,563. Visits to Arkansas.com specifically from digital campaign received 566,022 visits, which reflected an increase of 63 percent over the 347,401 visits generated in 2016. Our cost-per-visit was $2.97, which was 24 percent more cost-efficient than the 2016 cost-per-visit of $3.45. Our page views were 692,880, a 63 percent increase over the 425,740 pageviews generated in 2016. We received 134,538,707 impressions – a 58 percent increase over the 84,927,486 impressions generated in 2016.
In summary, this large-scale, complex Parks and Tourism initiative incorporated the latest and greatest in marketing tools and channels. All quantitative and qualitative measures confirmed the high effectivess of the strategy and successful performance by all metrics.