This is Winning Branding Campaign - Arkansas Scholarship Lottery
What's at the core of the Hot Springs experience? In a word, water. From the mystical healing springs to the historic Bathhouse Row, water is the running theme. Hot Springs is built on water, and so was the "Soak It Up" campaign. It was also built on compelling video content.
And it keeps running… into lakes and rivers, local cuisine and brewery vats. Also digital and print ads showing all different ways to have fun on the water.