Wet-Nap Brand Launch

Wet-Nap needed an agency partner to help translate national brand creative across multiple tactics that worked at shelf and out-of-store.

The ideal and target customer was determined to be Moms who shop at Walmart with kids 2-14.  She lives an active family lifestyle and is typically on the go.  These moms equate making a mess to having a good time. We built our communications around this fact for a successful campaign.


The campaign included numerous elements including a redesigned wetnap.com, blogger/influencer support and social support utilizing the hashtag #showusyourmess. The campaign also included FSI, PFP, national print campaign, targeted banner campaign and public relations.

CJRW also helped launched two photo submission contests that allow customers to share their messy photos, and share so their friends will vote for their submission or submit their own.  These contests were a great way to spread the fun and launch of Wet-Nap.