Get on the road
Who doesn’t love a good road trip? There’s the food, the random pit stops, the quirky shops, the music —and ultimately, the unique experiences. And since unique experiences are what Arkansas is all about, we were tasked with creating something to tap into the road trip market in a big, fun way.
According to research, the road trip market accounted for $50 billion in direct spending by travelers on everything from rental cars to accommodations to food and more.
With that in mind, we knew Arkansas had a lot to offer adventure-seekers in neighboring states looking for a perfect road trip destination.