Digital Marketing

Services

Dominating Digital

U.S. advertisers now spend more than half their ad budgets on digital platforms. Competition for user attention has never been fiercer. The CJRW Digital team translates your brand into memorable digital experiences, tailor-made for each platform to work toward your objectives. Our award-winning team produces custom content for every digital placement and provides around-the-clock reputation management using the most advanced tools in the industry.

Spectacular content is just the tip of the iceberg for CJRW’s digital services. We constantly monitor your online presence and that of your competitors, responding to every message in a tone consistent with your brand voice. From customer service to event promotion, online contests to onsite activations, the CJRW Digital team can take your brand anywhere you want it to go—and some places not even dreamed up yet.

social media content

Once upon a time, “having a presence” on social media was enough to make companies seem in touch. Today, the relationship between brands and users has changed. Staying engaged and relevant requires a deep understanding of what makes each social media platform unique, followed by content creation that fits the culture of each platform. Our team understands these platforms and their audiences, as well as what types of content are most efficient for your objectives.

Content creation is what we do best. Our talented team covers a huge range of skill sets, and we put them all to use for the sake of great content. From more traditional content like images and videos to newer formats like livestreams and augmented reality, we tailor content to meet your objectives and impress your audience. Behind the scenes, we measure the performance of every asset, and we use that data to constantly refine content and messaging.

social media content

Paid Search

Paid search engine marketing puts your message in front of targeted users at precisely the right time. Whether your goal is optimizing your ad spend or taking your company to the top of Google search rankings, the expert digital strategists at CJRW can help. With multiple certifications in keyword research, the CJRW Digital team can help meet your objectives effectively and provide comprehensive reporting on ad performance.

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Events and Activations

Digital content isn’t limited to the screen. The most memorable social media campaigns involve real-life experiences, known in the industry as Activations. Pop-up events, augmented-reality experiences, promotional contests and games—the CJRW Digital team can help you create an online buzz through offline outreach. From community fun to jaw-dropping displays, these events begin on social media, play out in the real world, and continue on as positive user-generated content about YOUR brand.

responsive engagement

How long does it take a customer to lose brand loyalty? 20 minutes. If your online response time is longer than that, you are losing prospects. Across all social media channels and digital touchpoints, the CJRW Digital team responds to messages, engages in conversations, and generally ensures a consistent presence and voice anywhere the customer finds you online. We work with your team to get the right answers, then we respond to all the questions.

responsive engagement

reputation management

The CJRW Digital team employs a range of “social listening” tools to monitor downstream interactions with your content, as well as any public mentions of your brand on social media and the web. Any significant trends in “brand sentiment” will be reported and, if negative, addressed through strategic positive engagement. Automatic systems can be set to flag and report negative (or positive) comments, ensuring that your brand’s online reputation is always monitored and protected.