Wade is CJRW’s Senior Vice President and Chief Creative Officer, leading the agency’s creative vision across brand advertising, digital content and web development. A CJRW original, he was part of the team from 1996–2005 and returned in 2016 — proof that some ideas (and people) are too good not to be brought back.

With 30 years in the business, Wade brings a sharp instinct for brand strategy and big ideas that makes work resonate across every platform. He’s done it all — intern to CCO, junior writer to creative leader. He’s helped launch brands from scratch (sometimes starting with nothing more than a name) and helped established companies write their next chapter. Along the way, he’s learned as much about people, business and life as he has about advertising. And yes, he actually went to college to learn how to be a writer.

Born in Northwest Arkansas, raised in North Little Rock, educated at the University of Arkansas and creatively sharpened in Little Rock, Wade is proudly Arkansas through and through. His favorite place in the state? Anywhere near the Buffalo River — especially the drive that gets him there.

Outside of the office, he volunteers with the Arkansas Food Bank, supports causes that help pets in need, plays guitar, cooks and dominates any court with a basketball. Approach the arc at your own risk.