Starting as a summer intern the year before, Via made the jump to Account Coordinator in June 2025. In her role, she works closely with our Arkansas Tourism account leaders to provide project management and execute tasks associated with our marketing efforts.

Via grew up in Arkansas and has fond memories of traveling throughout the state. Whether it was a hike up Pinnacle Mountain or family boating trips to DeGray Lake, The Natural State has always had a special place in her heart. Her other interests are calling the Hogs, trying new restaurants and working with kids and students.