Sarah True

Travel and Tourism Account Executive

Sarah joined CJRW in 2022. In her role as a Travel and Tourism Account Executive, she enjoys connecting local owners and investors with a broader reach to help them grow their businesses.

Sarah has a degree in Marketing and a master’s in Business Administration from the University of Central Arkansas. From her previous experience as the director of an area non-profit and president of an area Chamber of Commerce, she brings an understanding of the value of budgets and advertising as well as a passion for encouraging local business owners to remember to be proud and showcase themselves.

She calls Cabot home, but she loves finding adventure in northwest Arkansas and is passionate about finding the niche of any local area. When she’s not in Arkansas, she loves to relax at the beach, but also feels called to adventure by the mountains and red rocks of the western U.S. One day, she hopes to take a backpacking trip there.

Sarah is passionate about encouraging youth to dream big and serves as a mentor for students as they navigate their worlds, exposing them to opportunities to challenge themselves. In her spare time, she enjoys exploring The Natural State, camping, trail running and a good TV binge.

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