Lauren leads CJRW’s Travel & Tourism division, overseeing statewide co-op marketing programs in partnership with the Arkansas Department of Parks, Heritage and Tourism. Since joining the agency in 2012, she’s helped evolve the co-op into a performance-driven, digital-forward powerhouse that delivers real results for tourism partners across Arkansas.

As a Senior Account Executive, Lauren works with some of the state’s most recognized destination marketing organizations — including the Diamond Lakes Travel Association, Ozark Mountain Region and Western Arkansas Mountain Frontier — along with beloved tourism attractions like Best Western Inn of the Ozarks, Buffalo River Outfitters, Mountain Harbor Resort & Spa (Tri-Pennant Family of Resorts) and Gaston’s White River Resort. She’s known for building strong partnerships, managing complex programs and helping destinations tell stories that move travelers from “maybe someday” to “booked.”

Lauren is most energized by helping communities win. For her, smart strategy is all about meaningful growth, stronger local economies and connecting travelers to places they’ll never forget.