Cassidy Gallagher assumed the role of Social Media Strategy Director in January 2026. She joined the agency in 2021 and previously served as Senior Social Media Manager. In her new role, Cassidy provides strategic leadership for the social team, ensuring content strategy, execution and performance deliver exceptional results. She finds it rewarding to see content come to life, from strategy and briefs to development and implementation, and to see it perform well on social. Cassidy has a Bachelor of Arts in Journalism with an emphasis in Advertising/Public Relations and Broadcast from the University of Arkansas.

Her favorite place to visit in the state is northwest Arkansas, because it’s home. Nothing is sweeter to this lifelong Razorback fan than approaching Fayetteville and seeing the campus and Old Main in the distance. Wooo pig!

When she’s not working, you can find Cassidy doing very important Sunday reading each week with the “Sunday Spotted” on Deux Moi. She loves keeping up with pop culture and celebrities and watching reality TV — one day, she hopes to compete on a reality show like Big Brother.