Position: Media Buyer/Planner
Reports To: SVP, Director of Media Innovation
Summary:
We are seeking a skilled Media Buyer/Planner to join our CJRW team! The ideal candidate will have hands-on experience in planning, buying, and optimizing media campaigns across both digital and traditional channels, with a strong emphasis on programmatic buying. This role involves collaborating with internal teams, negotiating media placements, and analyzing campaign performance to meet client goals.
Responsibilities:
- Develop and execute media plans across digital and traditional platforms to support client objectives.
- Negotiate, place, and monitor media buys across all channels to ensure optimal performance and cost-efficiency.
- Monitor and analyze media performance, preparing digital analytics tracking reports with actionable insights.
- Leverage Basis software for programmatic media buying, ensuring targeted and cost-effective campaigns.
- Research and recommend media opportunities to enhance campaign reach and effectiveness.
- Collaborate with Creative and Client Services teams to ensure seamless execution of media plans.
- Manage budgeting, billing, invoicing, and post-campaign reports, ensuring accuracy and timeliness.
- Build and maintain relationships with media vendors, securing the best rates and opportunities.
- Present media plans, strategies, and performance results to clients, both independently and with the support of management.
Qualifications:
- 2 + years of experience in media planning and buying, with expertise in both digital and traditional channels.
- Knowledge of digital media (display, video, audio) and traditional media (broadcast/cable TV, radio, print, OOH).
- Hands-on experience in programmatic buying; proficiency in Basis programmatic software is a plus.
- Proficiency in media research tools and software – Strata, Nielsen, SQAD, Kantar/SRDS, eMarketer, and Google Analytics.
- Strong understanding of media analytics tools and the ability to make data-driven decisions.
- Ability to collaborate with internal teams and present media strategies and results to clients.
- Established relationships with media vendors and sales representatives.
- Experience staying current with media trends, technologies, and best practices in the industry.
- Proficiency in Excel, Microsoft Office Suite, and Google Workspace.
Employment Type
- Full Time
- Little Rock Office
- Weekly flex day with option for remote work on Fridays (schedule permitting)
Compensation and Benefits:
- Competitive salary
- Employee Stock Ownership Plan (ESOP)
- Potential for annual profit-sharing bonus
- 401(k) savings plan
- Flexible spending account for health and dependent care
- Generous insurance plans available (health, dental, life, AD&D, short-term and long-term disability)
- Paid time off
- Company-paid holidays
- Paid parking
- Explore Arkansas (annual expense reimbursement for qualifying in-state vacations)
- CJRW Cares (employee-guided non-profit giving program)
- #WeAreWellness (annual expense reimbursement for eligible wellness expenses)
about cjrw
CJRW is an advertising agency that generates ideas to build brands, solve problems, change perceptions and generate success. We are driven by smart, passionate people who are committed not only to the prosperity of our clients but also to the positive growth of the communities we serve. At CJRW, you own stock in the company you work for!
All employees are owners through the agency’s Employee Stock Ownership Plan (ESOP). The ESOP is a long-term, tax-deferred investment plan designed to reward all employee-owners for the financial success achieved by the company—when CJRW does well, we all benefit.
