About the Award
The U.S. Travel ESTO Awards celebrate the best in travel marketing, honoring work that’s equal parts creative, strategic and effective.
At ESTO 2025, CJRW walked away with Best Immersive Experience for a 2024 Chicago activation that brought The Natural State to the Windy City — and turned heads while doing it.
By combining immersive experiences, local influencer storytelling, grassroots buzz and strategic media targeting, CJRW — in partnership with Arkansas Tourism — transformed Chicago curiosity into measurable demand. With bold creativity and data-backed results, the campaign proved that when Arkansas shows up, travelers follow.
